Jumia is the leading online marketplace in Africa. As of 2023, the number of visits on Jumia reached around 22 million per month, an impressive number compared to the other leading e-commerce platforms on the continent. The online retailer Souq (which was rebranded as Amazon), available in Egypt, registered 15.9 million visitors per month, while the South African Takealot.com followed with an average of 12.8 million monthly visits, while
Leading online marketplaces in Africa as of 2023, based on number of monthly visits
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Number of visits in millions
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Web Retailer. (November 20, 2023). Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer. "Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions)." Chart. November 20, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer. (2023). Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer. "Leading Online Marketplaces in Africa as of 2023, Based on Number of Monthly Visits (in Millions)." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer, Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions) Statista, https://www.statista.com/statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/ (last visited August 25, 2024)
Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions) [Graph], Web Retailer, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/